Parents’ experiences of maternity services

Achieving Stage 3 of accreditation is the final step in becoming Baby Friendly. At this Stage, the care mothers and babies have received will be assessed, with the following standards needing to be met.


  1. Support pregnant women to recognise the importance of breastfeeding and early relationships for the health and well-being of their baby.
  2. Support all mothers and babies to initiate a close relationship and feeding soon after birth.
  3. Enable mothers to get breastfeeding off to a good start.
  4. Support mothers to make informed decisions regarding the introduction of food or fluids other than breastmilk.
  5. Support parents to have a close and loving relationship with their baby.

Resources to help you meet the standards

More detailed information on how to meet the standards is in our Guide to the Baby Friendly Initiative standards. The following materials will also be helpful in implementing the standards for Stage 3.

How we will assess the standards

Once internal audit results indicate that the standards are being achieved, the Stage 3 assessment can take place. This involves Baby Friendly assessors visiting your hospital and listening to mothers’ experiences of the care they have received.