Parents’ experiences of children’s centres

Achieving Stage 3 of accreditation is the final step in becoming Baby Friendly. At this Stage, the care parents and babies have received will be assessed, with the following standards needing to be met.


  1. Support pregnant women to recognise the importance of breastfeeding and early relationships for the health and well-being of their baby.
  2. Protect and support breastfeeding in all areas of the service.
  3. Support parents to have a close and loving relationship with their baby.

Resources to help you meet the standards

Guidance on implementing the Baby Friendly Initiative standards in children’s centres is now available, along with an action plan template and a sample policy.

More detailed information on how to meet the standards is in our Guide to the Baby Friendly Initiative standards. The following materials will also be helpful in implementing the standards for Stage 3:

How we will assess the standards

Once internal audit results indicate that the standards are being achieved, the Stage 3 assessment can take place. This involves Baby Friendly assessors visiting your facility and listening to mothers’ experiences related to the care they have received.