The role of the Baby Friendly Initiative Guardian

This infosheet outlines the role of the Baby Friendly Guardian and helps identify suitable candidates.

The Unicef UK Baby Friendly Initiative’s Achieving Sustainability (AS) standards support all services working towards or maintaining Baby Friendly accreditation to sustain the changes made over the longer term. The AS standards are divided into four interlinking themes – Leadership, Culture, Monitoring and Progression. Under the Leadership theme is a standard requiring the appointment of a Baby Friendly Guardian. Contact bfi@unicef.org.uk for a sample letter which you can send to potential Guardians in your service if you wish, along with details of your service’s progress with Baby Friendly.