Achieving Sustainability

Standards and Guidance

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This resource provides in-depth guidance on the Baby Friendly Achieving Sustainability standards, designed to help services improve care for the long-term.

These standards are designed to be incorporated into your plans for achieving and maintaining Baby Friendly accreditation no matter where you are in the process. They do not describe the direct clinical care of babies, their mothers, and families, but rather the foundation upon which good care is built. They are the result of collating over 20 years’ experience about ‘what works’ from infant feeding specialists, clinicians, managers, policy makers and UNICEF UK assessors as they have implemented and supported the Baby Friendly standards in the UK.

The Achieving Sustainability standards are not intended to be another layer of work or complexity in your efforts to achieve or maintain Baby Friendly accreditation, but rather they are an organisational roadmap for how to implement the standards in a way that is both effective in the short term and  sustainable over time. Our hope is that everyone’s journey to Baby Friendly accreditation will be easier when using these standards and that the result will be more consistent and sustainable care for all babies, their mothers and families.

Find out more with our infosheet: “Should we go for the Gold Award? A Guide for Services Preparing for Re-assessment” and our Achieving Sustainability course.

Overview and guidance

Case studies

Hear from services about their journey to the Gold Award and the impact of Achieving Sustainability on how it’s transformed their care and culture.

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Achieving Sustainability: Should we go for the Gold Award?

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The role of the Baby Friendly Initiative Guardian

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