RRSA and Clarks

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ShoeShare helps children around the world access their right to education.

ShoeShare is a campaign in partnership with the Rights Respecting Schools Award and Clarks Shoes. This partnership began in May 2017 and so far over 300 schools have taken part.

The ShoeShare campaign collects old or unwanted shoes. These old or unwanted shoes are then sent for re-use. For every tonne of shoes collected, a donation is made to UNICEF UK which goes towards education programmes around the world.

Get started today with your own ShoeShare collection by contacting the Rights Respecting central team for a kit.

UNICEF UK and Clarks have worked in partnership to keep children safe since 2008 following on from a Blue Peter partnership. In that time, Clarks have contributed to transforming children’s lives through ShoeShare, gathering old or unwanted shoes at collection points in more than 500 Clarks stores across the UK.

To date, the partnership has raised an incredible £1 million, helping children access education.


ShoeShare is a campaign in partnership with UNICEF UK and Clarks Shoes. The campaign collects old or unwanted shoes, which are sent for re-use. For every tonne of shoes collected, a donation is made to UNICEF UK which goes towards education programmes around the world.

More than 59 million children of primary school age are still not in education. This is just under the population of the UK. Clarks are helping UNICEF UK to provide basic resources such as pens and pencils so that children have the right tools to learn, and also support training teachers and work with governments to ensure the quality and standard of education remains high and children are leaving school able to read and write.

The aim of ShoeShare is to reach even more children and improve their access to an education.

We would like Rights Respecting schools to talk about the ShoeShare campaign, and have more children and adults donate their old or unwanted shoes to a Clarks store for re-use.

We would like to encourage you to host a ShoeShare collection at your school!

We have created a ShoeShare School Kit to help you you organise your ShoeShare collection. It includes an assembly with the above video to inform your pupils, a letter to inform parents, a checklist and a flyer. Please send a request for it to, and we will email it over to you!

All you need to do is ask your pupils to gather old and unwanted shoes from around the house, and bring them into school (or take them to their nearest Clarks store).

Please ensure that:

  • The shoes are paired with a rubber band to make it easier to sort and pack
  • The shoes are in relatively good condition – so no holes or broken soles!

You then deliver the collected shoes to your nearest Clarks store who will send the shoes for re-use and make a donation to UNICEF UK. We recommend that you contact your nearest Clarks store before your ShoeShare collection so that they can prepare for your donation.

For every tonne of shoes collected, a donation is made to UNICEF UK. So, the more shoes you bring in, the more money you raise so that Clarks can continue to help UNICEF UK provide basic educational resources to the 59 million primary school children around the world who are still not in education.

Hosting the ShoeShare collection supports your RRSA accreditation, contributing towards outcome 9 in Strand C: Children and young people have taken action to claim their rights and promote the rights of others, locally and globally. It’s also a good opportunity to get your RRSA Steering Group involved.

When you have hosted your ShoeShare collection, email to let us know, and we can send you a certificate to thank you.

When will you host your collection? Will you host your ShoeShare collection on one day, or throughout a week?

Will you have a theme for the event, or relate it to a lesson? You could link it to Article 28: the right to education, or Article 24: the right to the best possible health and encourage recycling from richer countries to poorer countries. Incorporate follow-up activities to make a day of it.

How will you involve parents? Will you mention it at a parent assembly, a PTA, or send letters home from our School Kit? You could ask the children to design flyers to advertise the collection, or use the one that we have provided in the School Kit.

If you have any questions or queries about hosting a ShoeShare collection in partnership with UNICEF UK and Clarks Shoes, you can email the Rights Respecting team at