Qualifications Framework Programme

Becoming a Qualified Advocate  

Advocates are those who advocate (or would like to advocate) for infant feeding and/or the Baby Friendly standards within their sphere of practice and influence.

Advocates could be working in UK public services, in a charity or a professional association. They would include managers at all levels who would like more in-depth understanding of infant feeding, the standards and the application of the evidence into public services (including the potential for improving public health). Advocates could also include allied professionals whose practice brings them into contact with babies, their mothers and their families and who would like a better understanding of how to offer support and appropriate referral as required.

Please note applications for the 2022 cohort are now closed. Applications to the 2023 programme will open in the autumn and will be announced via our website and news mailings


For a closer look at the Qualifications Framework Programme, listen to a podcast developed by members of the UNICEF UK Baby Friendly Initiative and the Qualifications Framework Board, featuring our newly Qualified Leaders, Sally Goodwin-Mills BFIqL and Donna Mary Butler BFIqL.

Listen to “Celebrating success the UNICEF UK Baby Friendly Initiative Qualifications” on Spreaker.

I really enjoyed the course and found it interesting and beneficial. I feel proud to have completed it at such a testing time. I am displaying my email signature with pride and I have already encouraged colleagues to join.
Qualified Advocate, 2020 Cohort