Preparing to go Baby Friendly


Before beginning the staged assessment, there are several steps to plan how you are going to change practice and ensure the commitment and policies are in place to achieve Baby Friendly accreditation.

Key parts of the process include Registering Intent and achieving a Certificate of Commitment, both which require services to establish an infant feeding policy. An Implementation Visit may also be a useful tool for services to begin developing an action plan.

For more information on Baby Friendly practices, read our guide to the Baby Friendly standards.ย Please note that these pages are for maternity, neonatal, health visiting and children’s centre facilities. For universities, please refer to the dedicated section on our website.

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Guide to the Baby Friendly Initiative Standards

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